Instant Valuation

Julia Gooch – Company Director

Julia Gooch started her estate agency career 16 years ago initially working for a very well-known corporate agency. This enabled her to start from the bottom, learning the very basics and gaining industry knowledge and experience from there.

At the age of 24, Julia decided to become her own boss and started and developed a very successful beauty business in Norwich. However Julia’s interest in the property industry inspired her to open ‘Pure Lettings’ in Fakenham in 2008 and this business soon became the leading letting agent in the area. A few years later Pure decided to expand into property sales and ‘Pure Lettings’ became ‘Pure North Norfolk’.

Julia understands the importance of customer service and the requirement to deliver what’s promised. Julia has carefully selected team members who can offer the bespoke service she would expect to receive during what can be a stressful time.

In her spare time, Julia loves to be with her family and friends especially her two young sons. Julia loves a challenge and has successfully reached the summit of Kilimanjaro (in aid of Scope), walked the Inca trail and completed the London Marathon (in aid of Asthma UK).


Joanne Brouse – Office Manager


Joanne is our new Office Manager, having been our senior Lettings negotiator for some time. She has great relationships with local landlords and has a very friendly approachable nature with all her clients allowing her to offer them all a very personal service. Joanne's background was primarily in hotel management and wedding and event planning so she has a proven record of being very organised and has great customer service skills. In Joanne's spare time she enjoys spending time with her family and friends, trips to the coast and roller skating! She is also an avid fundraiser, spending spare time running Jo’s Booty.



Isabelle Glover - Administration

Isabelle had over a year’s experience in lettings and administration before joining us at Pure in May 2017. Norfolk born and bred, she has always loved living in the countryside and has good knowledge of the local area. Her main role here at Pure is administration, booking in appointments and speaking with landlords and clients to ensure all of their needs are met to the highest of standards.

When Isabelle isn’t in the office, she enjoys going to the beach, travelling and helping her partner with his Norfolk-based removals business.



Hannah Pannell - Lettings and Support

Hannah joined Pure in 2014 and has worked within the property sector for a number of years bringing with her a wealth of experience in both social housing and private lettings. Her main focus is lettings, however Hannah provides support in all aspects of the business when needed and excels in delivering great customer service. Hannah has excellent attention to detail which is paramount in this profession as we deal with legal documents daily and has built lasting relationships with many of our tenants and landlords due to her approachable nature and compassion. 

When not working, Hannah is kept on her toes by her two young children and enjoys cooking, eating out and generally relaxing!