Instant Valuation
Julia Gooch

Julia Gooch – Company Director

Julia Gooch started her estate agency career 16 years ago initially working for a very well-known corporate agency. This enabled her to start from the bottom learning the very basics and gaining industry knowledge and experience from there.

At the age of 24, Julia decided to become her own boss and started and developed a very successful beauty business in Norwich. However Julia’s interest in the property industry inspired her to open ‘Pure Lettings’ in Fakenham in 2008 and this business soon became the leading letting agent in the area. A few years later Pure decided to expand into property sales and ‘Pure Lettings’ became ‘Pure North Norfolk’.

Julia understands the importance of customer service and the requirement to deliver what’s promised. Julia has carefully selected team members who can offer the bespoke service she would expect to receive during what can be a stressful time.

In her spare time, Julia loves to be with her family and friends especially her two young sons. Julia loves a challenge and has successfully reached the summit of Kilimanjaro (in aid of Scope), walked the Inca trail and completed the London Marathon (in aid of Asthma UK).


Joanne Brouse – Senior Lettings Negotiator

Joanne has recently returned back to Pure following Maternity Leave. Joanne focuses primarily on lettings as our lettings negotiator. She has great relationships with local landlords and has a very friendly approachable nature with all her clients allowing her to offer them all a very personal service. Joanne's back ground was primarily in hotel management and wedding and event planning so she has a proven record of being very organised and has great customer service skills. In Joanne's spare time she enjoys spending time with her family and friends, trips to the coast and roller skating!


Selene Foster – Senior Sales Negotiator

Selene has recently joined Pure North Norfolk to expand the residential sales team. She brings with her a wealth of experience which has been gained in the last 20 plus years having worked for both corporate and independent estate agents in Norwich and various market towns throughout Norfolk. Selene prides herself on great customer service and likes to treat people how she would like to be treated herself. With a positive mental attitude and “can do” approach Selene loves nothing more than spending all day in the office speaking to people and making things happen! When Selene is not working she is mum to her two girls who keep her active and on her toes.


Ally Whitby-Dack - Sales Negotiator - currently on Maternity Leave

Ally joined pure in June 2015 after returning to work from a two year break after having her son. Having previous experience in sales and customer services, Ally has proven to have great communication skills which is essential for estate agency. This has allowed her to build up strong relationships with our customers whether selling or letting. Working closely with the other experienced staff members, Ally has quickly picked up all the qualities needed to become a great negotiator.

In her spare time Ally enjoys spending time with her family, eating out and walks on the beach.