The media is awash with doom and gloom stories about the current state of the property market: slower growth, slower sales and impending rate rises on mortgage loans, but is this rooted in reality or more of a fiction?
Tom Jones may be performing at Holkham Hall this summer (not Engelbert Humperdinck, his contemporary) so apologies for the deceptive title but we're going to talk lettings, not ballads.
We'll start off with a little known fact perhaps - did you know that lettings regulations first came onto the statute books in 1926? It might surprise you. What won't surprise you is that lettings has become more regulated in recent years than ever before, with various iterations of new housing laws.
Inflation is apparently on the up.
By the end of last month, May, it had reached a 5 year high of 2.9%, mainly because of rising prices of imported food and clothes.
When inflation rises, economists often predict mortgage rate increases, but will they rise, in these politically volatile times?
You may (or may not) love period properties - we certainly do at Pure North Norfolk.
Flint and stone cottages stretch across our rural north Norfolk landscape, towns like Fakenham and Holt have Georgian and Victorian architecture in abundance; Edwardian properties grandly squat in Norwich and in coastal resorts like Cromer and Sheringham.
Whatever style of period architecture you prefer, you can find these in Norfolk.
But what about new-builds? What about eco-homes?
There was an announcement today in the Eastern Daily Press that Norfolk needs 48,500 new homes to satisfy growing demand to live in this beautiful corner of England.
You may have spotted Selene, Julia and Jo, living the high life on our Facebook and Instagram feeds on Sunday at Fakenham Ladies Day?
It was an event enjoyed by the Pure North Norfolk team and the many others before today, summer seems to have changed to autumn.
Norfolk, as a county, has many attractions and events and, later this month, the Royal Norfolk Show takes place.